LocationSmart is a company based in Carlsbad, CA. It was established in 1995 and provides location services for connected devices in the United States, Canada and other countries.
Services that use its technology include workforce management, regulatory compliance, personal assistance services, transaction verification, intellectual property, Internet of Things and data insights. It’s a privately held company that was formerly known as TechnoCom Corporation.
Further Reading: LocationSmart – Carlsbad, CA
It was recently awarded a sports betting license in Colorado. The license allows LocationSmart to provide services to companies that have sports betting platforms. The services include the location of bettors, geofencing and device profiling. Companies use these services to verify a bettor’s identity and location. Colorado’s online gaming regulations require that online sports bettors be within a certain geographical region.
LocationSmart was known as TechnoCom until 2012. In 2015, it purchased Loc-aid Technologies.
LocationSmart is now the top provider of location services to businesses in many industries, including personal emergency response, financial services, transportation and gaming. It can track the location of smartphones, tablets, IoT devices, M2M devices and more.
One of the areas its services are used in is online transactions. Companies use LocationSmart’s services to reduce fraud while allowing people to more easily complete a transaction. Its technology can help determine what a user is trying to do, whether that’s good or bad. Suspicious transactions can be flagged for follow-up.
Since LocationSmart is a Location as a Service (LaaS) business, it takes privacy seriously. It offers privacy controls so that users can manage who has access to their location.
Users must agree to explicit consent policies for their location to be tracked. Users can personalize consent-management controls on their accounts. They can decline to share their location at any time, even after they’ve granted a company the ability to track their device.
Users of LocationSmart’s services know how their location information is being used and by whom. LocationSmart knows that if they allow someone to be tracked without their explicit consent, it could lead to lawsuits against their customers.
Also Read: LocationSmart – Crunchbase Company Profile & Funding
People would lose trust in location-based services and decline to use them. It is dedicated to transparency so people remain aware of how their location is used, while those that want to commit fraud are deterred.
COVID-19 has negatively impacted people and businesses around the world. Millions are unemployed and many jobs will never come back.
LocationSmart has been helping companies adjust to the new reality. Industries that have been doing well during the pandemic include transportation, shipping, manufacturing and healthcare.
LocationSmart is helping people and companies in these industries operate remotely so they can manage through the current crisis and beyond.
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