Today, many production or manufacturing companies are digitizing their entire supply chain and extending the reach of their products across the world. Jameel Group, a 75-year-old Bengaluru-based e-commerce company, is a good example of a company that has digitized its entire supply chain and extended its reach worldwide. Jameel is an online retailer of home products and services, including electronics, home furnishings, arts and crafts, and books. The company was founded in 1951 by Jameel Sheikh and Italo Colosimo. It has more than 24 offices in 12 countries. In this article, we will explore the ethos and strategies of Hassan Jameel and its CEO, Jameel Sheikh, help you understand how the company is reinventing a 75-year-old e-commerce company.
The Role of Vikas Jain
Vikas Jain is the Managing Director of Jameel Group. He is also the co-founder of the firm and the first CEO. Jain was the first-in-house software engineer of Philips and helped build the foundation of the firm’s supply chain strategy. As per a report in The Hindu, Jain came to know about the e-commerce opportunity in India through a friend.
Jameel’s Product Evolution
In January 2016, the company reorganized its business model and launched its digital products under one family of brands – Jameel. As per the company’s website, the company’s main brands are Jameel, Homeplus, and Foria. The Jameel brand is primarily for its house and office products.
The Hassan Jameel Culture
The company defines a “Jameel culture” as people-focused and results-driven. The company has set a culture where employees are empowered with the responsibility to make a positive impact on the lives of their customers and the communities they operate in. The company also encourages employees to be bold and take risks.
Jameel’s Strategies in Digitizing its Supply Chain
To support the Hassan Jameel culture, the company digitized various processes, including product design, sourcing, manufacturing, and marketing. These processes are now managed through the company’s digital platform – Jameel Digital. The company also established a global supply chain with 39 offices in 30 countries. Learn more HERE: https://arealnews.com/hassan-jameel-wiki/