Founded in 1998, Beachbody became a household name with its supplement line and its at-home fitness and body transformation programs including P90X, Insanity and Hip Hop Abs. Carl Daikeler, co-founder and majority owner of the privately held company, released his first workout video in 1994 called “:08 Min Abs”, which sold two million copies. Soon after, he created Beachbody and has been building the brand and empire ever since. The company’s first blockbuster at-home program was P90X, an intensive boot camp that helped millions of people shed fat and build muscle in the comfort of their own homes, primarily using their own bodyweight as resistance.
From the time he was in his early 20s, Carl says he knew that he wanted to influence people and solve problems. It’s with that drive and deep desire to continue to produce products that help people from all walks of life attain their fitness and wellness goals that Carl Daikeler and Beachbody recently developed Shakeology, a nutrient-dense superfood protein shake that contains a unique blend of phytonutrients, antioxidants, prebiotics, probiotics, enzymes, fiber, adaptogens, vitamins and minerals. Somewhat ironically, as the founder of a fitness and wellness company, Carl has never been fond of exercise or vegetables and would be the first to say that he’s never had the best eating habits, which is one of the factors that gave rise to this superfood product.
The product’s nutrients are derived from natural whole foods, including goji, blueberry, green tea, rose hips, pomegranite and acerola cherry. Its protein content comes from a blend of whey protein isolate, yellow pea, chia, flax and quinoa. A plant protein-based vegan version of Shakeology is also available for individuals who prefer not to consume animal products but still reap the significant benefits of this product. Although it isn’t meant as a meal replacement, Shakeology is intended to be a between-meal snack, or part of a balanced meal. It’s a perfect nutritional solution for anyone interested in boosting their high quality nutrient intake with a satisfying and delicious product that comes in several flavors, including classic chocolate, vanilla and strawberry.