In an article entitled “After Eight Decades, It’s anything But Business As Usual: How Roland Dickey Jr Is Continuing Innovation While Maintaining Tradition For Dickey’s Barbecue Restaurants”, Roland Dickey shares how he discovered the secret for mixing innovation with tradition. Dickey Jr.’s focus on sustainable growth during his time as CEO has propelled the company into notoriety.
This family-owned business, with its capacity, is now marking a whopping 80 years since inception. Dickey’s Jr. runs Dickey’s Barbecue Restaurants, their 3rd generation family business started by his grandfather Travis Dickey.
A company built on the pillars of authenticity, innovation, and adaptation to new and emerging trends has seen Dickey’s Barbecue gradually and steadily climb the height to become one of the largest barbecue franchises in the globe. In addition, the franchise has grown from one restaurant to over 500 spots across the States and prides itself to have an international franchise in Dubai and Abu Dhabi.
Dickey’s Barbecue Growth
The restaurant’s grandeurs’ growth began when Roland Dickey Jr grandfather drive for a slow-smoked authentic barbecue in 1941. While his wife (Dickeys’ grandmother) was assisting in serving the sandwiches, his granddad worked the pit. With a few business wits and innovation, they managed to keep the restaurant afloat, and eventually, the sons of Travis Dickey took over in 1967.
The sons saw its expansion across Fort Worth, in Dallas with vast popularity in Lone Star State. Their mouth-watering recipe could not be restricted to Texas only as the demand increased. So, between ’94 and 98, the two sons, Roland Sr. and T.D Dickey, further expanded to Denver and North Carolina. Visit this page to learn more.
Dickey Jr’s. Journey at the helm
While all these expansions and franchises were taking a foothold, Dickey Jr, dad was grooming him on the company’s trades, like its licensed franchisee recipe. Qualified with a degree in Business Administration in 1999, and in a stint of 7 years, Dickey Jr. sharpened his skills by working in other companies before later rejoining in 2006.
Roland Dickey Jr built the company to a top food franchise through his expertise and experience, expanding it from 20 restaurants to its current level. Working closely with his wife, Laura Rea Dickey, they have incorporated cutting-edge technology to stay aloft and remain relevant.
Additional information about Roland Dickey Jr on https://www.dmagazine.com/publications/d-ceo/2017/march/ceo-spotlight-roland-dickey-jr/