Born in 1949, SudhirChoudhrie is one of those entrepreneurs who are known for shaping up the modern business industry.
For starters, Choudhrie is credited with a venture of importing television equipment to India in order to expand the country’s TV broadcast infrastructure in the 1960s. He is also known for bringing online travel booking to tourists and professional travelers in mid 2000s by becoming the chairman of ebookers.com.
The entrepreneur also boasts of being one of the key people in India to make arms dealing a major business segment. With it, he’s also popular due his to innovative approach to the hospitality industry, which helped him bring high end resorts to the people in India.
But even that does not complete the impressive legacy that Sudhir Choudhrie has built upon introducing new business segments to India. The businessman, who became a UK citizen in 2010, is also largely credited with introducing the immensely popular Adidas brand to the masses in India.
Interested to learn more about how Choudhrie achieved this feat? Let’s find out!
How SudhirChoudhrie Introduced Adidas to India
When Choudhrie established his trading business by the name of Magnum International Trading Company in 1975, his focus was to bring modern trading solutions as well as products to India.
Through his years of experience, the businessman scaled his operation according to his expectations. But he wanted to continue bringing innovative services to the local market, which is when he connected with Adidas AG in 1995 – right when the active-wear brand was looking to tap into the emerging market of Asia.
By presenting the company with his expertise and support, SudhirChoudhrie appealed to the apparel giant. As a result, he formed a partnership with the company in the form of Adidas Indian Trading, which brought the massively popular brand to India.
The partnership went on until 2006 before Choudhrie marked his exit from it. During this period, the entrepreneur was key to bringing retail storefronts as well as manufacturing solutions to the country, establishing his name as one of the very few businessmen who brought a major brand to the territory.
Today, SudhirChoudhrie has moved on to greener pastures in the form of his investment and philanthropic ventures, but his achievement in bringing Adidas to India still remains a talking point among the local business industry.
Sudhir Choudhrie’s: Facebook Page.