When Luke Lazarus founded Luke Lazarus Consulting in Brisbane, Australia in 2014, he had already started and sold at least 4 very successful companies. An excellent student and athlete, Lazarus had scholarship offers from Ivy League schools and top colleges the world over.
Instead, he earned an MBA from Melbourne Business School and pursued a passion he had since he was 8 years old. Luke Lazarus became an entrepreneur. And the same drive for excellence that had made him a superior scholar and accomplished athlete enabled Lazarus to become a very successful, happy and quite wealthy entrepreneur.
Lazarus Decides Against Retirement
At age 35, his mates were saying he had enough money to retire to a beachfront villa
in any exotic tropical locale he chose and just have fun for the rest of his life. But Luke Lazarus had a better idea. He wanted to build an
Australia based marketing and brand consultancy to help startups get the support and advice that they need to become successful.
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While other successful business professionals focused on building personal wealth, Luke Lazarus eschewed the highly competitive cutthroat business environment and focused instead on helping entrepreneurs and innovators faced with adopting that me-against-the-world attitude to survive.
Providing Helpful Advice
Drawing from the valuable lessons he learned from his many successful personal business ventures, Luke Lazarus has created a straightforward approach to consulting that helps a growing number of entrepreneurs and startups experience a taste of success.
Being able to the support Australia’s community of entrepreneurs is essential for building a vibrant, innovative, diverse, marketplace of ideas, products and services, Lazarus is fond of saying.
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And he has shifted his focus from creating his own successful business to providing crucial, timely, critical advice to help other entrepreneurs to succeed.
An Emotional Connection, Data And Analytics And The Right Message
Luke Lazarus’ goal is to give startups and entrepreneurs a good support system and a helping hand. He helps them improve their branding, marketing and sales capabilities and go to the next level.
The 3 most powerful keys to business building Luke Lazarus shares with startups and entrepreneurs so they make a great first impression are:
- Establish An Emotional Connection With Stakeholders And Customers
- Use Data And Analytics To Find And Fix Weak Areas
- Craft A Clear Message That Immediately Conveys The Important Information And Aligns
With The Audience’s Pain Points And Perspectives.