Eterneva has always endeavored to make lasting impressions in pursuit of keeping the memories of loved ones alive. Turning grief and death into precious diamonds that keep the memories of those who passed on treasured and cherished, it is changing the conversation surrounding grief. The startup has helped many families deal with death and loss by celebrating the lives of both pets and people by turning their ashes into diamonds.
The recent partnership between the startup and Baylor University seeks to involve academic research into the mission that the startup has been undertaking. This partnership aims at aiding Eterneva academically in the wellness programs. It will be instrumental in evaluating the theories surrounding grief, analyzing the customer surveys conducted and interpreting the data that will be collected. Learn more about the ashes to diamonds process.
The research will also help reaffirm the startup’s position and lasting belief that memorializing loved ones through the diamonds helps significantly in the process of grieving. With the help of Dr. Candi Cann, the study will examine how objects and specific practices and rituals aid the grieving process. Dr. Cann, who will lead the research, is an established author whose present research work has similarities with the core mandate of the startup.
Dr. Cann has worked on martyrdom and the impact of remembrance in shaping how individuals remember and celebrate the departed lives. According to Stacy Smith, the Research and Development Director at Baylor University, the research is entirely in line with the mission of the University. This research will lead to a publication of the findings once it is complete.
Eterneva, through its grief and wellness program, has been involved in making diamonds from the ashes of loved ones and pets for lasting memories. The process takes about eight months to complete and allows the customers to customize and include personalized details like inscriptions, color, size, and the cut. The final product is then delivered to the customers through courier services in homecoming services. View more: https://www.instagram.com/eterneva/?hl=en